The idea conveyed by the advertisement is that smoking not only harms your health but also affects others’ health. Even though everyone knows that smoking harms the health of people, we still have a part of people keep smoking. This advertising reminds those smoking people that you are hurting people surrounding you, being closest to you, when you are smoking . The advertisement want to convey the message that people should stop smoking and those around the smoking people should stop them from smoking.
In this advertisement, a man holds a woman. The background is black. Both men and women looked very down. The man is smoking and the smoke pervaded his faces. We can vaguely see that the face is wrinkled. They are probably getting old. Their hair is white too. Different condition manifest themselves in the same person. This image wants to show that smoking may accelerate the speed of getting old.
When I see this advertisement, I don’t think it is in a happy or light mood. We can tell from the black background. Black usually represents death. In western culture, black usually means derogatory, such as black days, sad days, like “Black Friday”; Black is often used in painting, literature, and film to render the atmosphere of death and terror. Black is the color of mourning, and people often wear black to attend funerals.Black mystery, darkness, hidden power. The color absorbs all the light without any reflection. Black is a color with many meanings in different cultural. Fundamentally,black can express fear and sadness about death.
The advertisement also tells us the relationship between two people. We can see one hand is in the women’s arm that the nail of the is short and clean, so I guess this is the man’s hand. On the contrary, the hand with nail polish should be the woman’s hand. In the advertisement, the woman and man hold each other. Man’s hand is in the women’s arm. Women’s hand is on the man’s shoulder. Clearly, they have very close relationship. I guess they are a couple.
Obviously, these two people don’t look happy. Woman’s eyes is directly looking at the audience, seems like she wants to tell the audience that smoking is hurting her. The man is looking aways which may means he didn’t know the woman is getting hurt because of his smoke. She is looking at audience and pleading that we can help her to tell the man that smoking also affect her.
A small title on the bottom of the advertisement says “ Ugly Truth”. It may indicate that at first the man was young and the woman was beautiful. While after smoke, the face of the women and men tunes ugly. Women faces ugly because of the secondhand smoke. Tobacco contains nicotine, black tar, and carbonic oxide. When people ingest tobacco, nicotine stimulates body acceptor and make them work faster.At the same time, people ingest black tar and carbon oxide increase lung capacity. People may not notice it, but the internal organ is experiencing damage. This is the ugly truth about the cigarette.
Secondhand smoke is harmful as much as smoking. In this image, secondhand smoke steal the woman’s beauty , youth, and health. Smoker keeps smoking maybe because they don’t care their own health. But they don’t know smoke could also hurt other people’s health. If smoking people care about the people who are close to them. They should be thinking about the health of other people that are around them.The advertisement says that smoking will harm not only yourself but those that you love. Smoking causes people to age faster. For the consideration of one’s own health and others,smokers should quit smoking.