SWOT Analysis Put forward by Albert Humphrey, SWOT analysis has been widely used in evaluating the business development of a company in the future. By assessing the individual and environmental factors, SWOT analysis comprehensively identifies both the internal and the external factors, namely strengths, weaknesses, opportunities and treats. Strengths are used to characterize the internal advantages the company has over its competitors. Opposite to strengths, weaknesses are used to describe the internal disadvantages that might put the company into the unfavorable…
